The music scene and sporty sneakers make an odd but enduring couple. Jimmy Choos and Manolos notwithstanding (no pun intended), sneakers are a natural fit for people on the go. Consider K-Swiss’s signature shoe (the first leather tennis shoe, which made its debut at Wimbledon in 1966), a simple white body with slim racing stripes. It’s no surprise there was a run for this enduring “Classic” among music-driven personalities at Couch-Nobelius’ Grammy Style Studio back in February and Melanie Segal’s MTV Movie Award event in June.
However, like most great Hollywood talents, there is far more to K-Swiss than the original hit that made it a star on and off the court. Today’s K-Swiss collections for Men and Women feature hundreds of styles from fashionable to functional, broken down by categories (lifestyle, running, training, nautical and free-running footwear) on the brand’s web site. Beyond that, as showcase at Melanie Segal’s pre-show party, this Swiss has not remained neutral and in fact has expanded into new frontiers of athletic and lifestyle apparel. Even the children’s line infuses lots of fun into function.
If that’s not enough action, the new www.mykswiss.com enables a shoe enthusiast to get into the act with an interactive web site that allows one to design his or her own shoe using a wide variety of colors, materials and formats for a variety of different sports.
In addition to K-Swiss’ main website, the line is available at Foot Locker, Big 5 Sporting Goods and other sports-oriented stores.
